Strengthening Health Literacy Through Better Communication

Byline: Gary L. Roth, DO, Chief Medical Officer, MHA

In healthcare, words can be as powerful as medicine. A patient’s ability to understand their diagnosis, treatment options or discharge instructions can directly influence their recovery and long-term health. Yet too often, communication between clinical experts and patients is clouded by medical jargon, complex explanations or information overload. Improving how we talk about health both within hospitals, in the clinic, and across our communities is a matter of safety, trust and access to care.

As October draws to a close, Health Literacy Month serves as a vital reminder that clear communication is a cornerstone of safe, high-quality care throughout Michigan’s healthcare community.

Understanding the Health Literacy Gap

Health literacy refers to a person’s ability to find, understand and use health information to make informed decisions. According to national data, nearly nine in 10 adults struggle to fully comprehend medical information shared by providers, prescription labels or public health materials. This gap leads to serious consequences: missed appointments, medication errors, preventable hospitalizations and poorer overall health outcomes.

Clinicians and health organizations tend to use technical language, while patients experience healthcare through a lens shaped by anxiety, uncertainty and varying levels of understanding. When information isn’t communicated clearly, patients and their family may nod in agreement without truly understanding, leaving them at risk once they leave the clinic or hospital.

Making Health Information Easier to Understand

Effective external communication from providers bridges the gap between the clinical world and the public. It translates complex health information into language that is clear, accurate and compassionate. As digital tools and online platforms become more common in care delivery, hospitals and healthcare systems are also rethinking how to present health information in accessible, user-friendly formats that meet patients where they are. Whether through hospital websites, community health campaigns, or discharge instructions and summaries, the goal should always be the same: ensure patients and families can understand what they need to do and why it matters.

Plain language, visuals and real-world examples can make health information easier to understand. Testing materials with actual patients before publication can also reveal confusing wording or gaps. Improving health literacy should not just be the patient’s job. Health systems, clinicians, communicators and policymakers all have a role to play in making information accessible. Statewide initiatives, including resources from the Michigan Department of Health and Human Services and the Michigan State Medical Society, are helping healthcare professionals strengthen health literacy skills and better support patients and families across care settings. Investing in education for health professionals on plain language communication and effective patient engagement will make a difference.

Strengthening Community Health Through Understanding

When patients understand their care, they are more likely to follow treatment plans, ask informed questions and take ownership of their health. When families are also engaged, they can more effectively support the patient. Effective communication builds trust, and trust builds healthier communities.

Across Michigan, hospitals are taking proactive steps to advance health literacy by simplifying patient materials, redesigning discharge instructions and training staff in clear communication techniques. These efforts reflect MHA members’ shared commitment to building understanding as the foundation of safe, high-quality care.

In healthcare, clear communication isn’t just good practice. It’s good medicine.

Media Recap: State Budget & Vaccines

The MHA received media coverage the week of Sept. 1 on the state budget and COVID-19 vaccines.

Several news outlets published stories related to the harmful impacts to healthcare found in the state budget bill passed by the Michigan House of Representatives.

Adam Carlson9&10 News aired a story Sept. 2 that includes an interview with Adam Carlson, senior vice president, advocacy, MHA, explaining the cuts found in the bill.

“It includes billions of dollars in cuts that impact things like maternal health care payments to physicians and all sorts of other healthcare related cuts that are completely unnecessary,” said Carlson.

The MHA issued a press release Sept. 3 sharing the House version of the budget endangers 20,000 hospital jobs and a $4.9 billion economic loss to the state. This led to a critical reaction from the House Speaker, resulting in stories from The Detroit News and Gongwer. A MHA media statement shared responding to the Speaker’s criticism was released that evening.

“We will not be bullied away from defending our patients. We remain steadfast in our commitment to protecting healthcare access throughout Michigan,” said Peters in the statement, that was included in the Gongwer story.

Lastly, Bridge published an article Sept. 4 providing information on how to access the COVID-19 vaccine. The MHA provided a comment for the story from Gary Roth, DO, chief medical officer, MHA.

“Our role is to support hospitals in their efforts to increase overall vaccination uptake and avoid the spread of vaccine preventable diseases, as the evidence is indisputable that vaccines are the best tool available to prevent severe illness and save lives,” said Roth.

Members with any questions regarding media requests should contact John Karasinski at the MHA.

MHA Monday Report Feb. 24, 2025

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Virtual Training Offered Feb. 26 for FY 2022 Medicaid DSH Audit

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Keckley Report

Will the Coalition to Strengthen America’s Healthcare Design a Fix?

“If the passage of the Affordable Care Act was a tipping point for healthcare in 2010, the election result in 2024 is no less. In response, AHA is leaning into its Coalition to Strengthen America’s Health Care (CSAH) for help with advertising and advocacy.

CSAH was created by AHA, the Catholic Health Association, Federation of American Hospitals and others “to strengthen Americans’ access to 24/7 care.” Its Honor Roll includes most state hospital associations, all major national associations and several suppliers. Its priorities are “Defending Medicare, Funding Rural Health, Protecting Access to Care, Supporting the Workforce, and Protect Medicaid for American Families.” Perhaps a sixth within its reach could be added:” Fix the Health System” recognizing for some that’s a bridge too far. …

Whether the Coalition to Strengthen America’s Healthcare is inclined to be the facilitator that designs a fix is also unclear: its primary focus today is protecting hospitals. While understandable, it’s regrettable since the vast majority of hospitals view stewardship and the greater good as their calling and recognize the need for a systemic fix.

But what’s clear is that a fix is urgently needed to address affordability, accessibility and effectiveness systematically before it’s too late.”

Paul Keckley, Feb. 17, 2025


News to Know

In order to continue sharing with key stakeholders the important impact hospitals make to their communities, the MHA invites members to share examples of strong community impact programming through a brief survey.

MHA in the News

The Detroit News published an op-ed Feb. 19 from MHA CEO Brian Peters expressing the importance of protecting the Medicaid program from any potential federal funding cuts. Peters highlighted the high number of people supported …

MHA CEO Report — Site-Neutral Payment Policies: The Latest Threat to Patient Access

MHA Rounds graphic of Brian Peters

The worst form of inequality is to try to make unequal things equal.” Aristotle

MHA Rounds graphic of Brian PetersOperating a hospital has never been more challenging than it is today. At the most fundamental level, hospitals are small towns that operate 24/7, year-round, built around expert clinicians, as well as a wide variety of highly skilled employees in multiple disciplines. Collectively, they are tasked with the awesome responsibility of delivering a broad spectrum of high-quality healthcare services to everyone in their respective communities, regardless of their health or socio-economic status.

Our MHA Chief Medical Officer, Gary Roth, DO, often says “healthcare is everyone’s destiny.” He’s right: at some point, all of us – or our loved ones – will require the assistance of our healthcare system. And when that day comes, we as patients can and should expect that we have ready access to care. Michigan hospitals take that expectation very seriously, whether that comes in the form of physician recruitment, retention and call coverage, drug acquisition, facilities maintenance and expansion, or ensuring that the latest diagnostic and treatment technology is on-site.

Here is an economic reality: being prepared to care for anyone, for any diagnosis, at any time, creates high fixed costs. In classic business terminology, hospitals are “price takers” when it comes to government payers, because Medicaid and Medicare effectively tell hospitals what they will receive in reimbursement.

Against this backdrop, our field is currently facing a strong push at the federal level to prevent hospitals from receiving Medicare reimbursement at a level that appropriately recognizes the higher fixed and operational costs referenced above. Referred to as “site-neutral payments,” this policy would force hospitals to accept the same rates as those paid at other sites of care. This ignores the fact that the cost structures between the two settings are very different because hospitals go to great lengths to have the infrastructure in place to save lives every day. Non-hospital settings serve a very valuable but different role, and the reimbursement they receive today reflects those differences. In addition to being open 24/7/365 to all patients – including those with multiple comorbidities, and little or no health insurance coverage, hospitals must have redundant systems for energy and water so surgeries and other patient care can continue uninterrupted when the power goes out or other systems are compromised. Physician offices have no such requirements and don’t bear these costs.

Hospital outpatient departments also provide convenient access to care for the most vulnerable and medically complex patients. These settings are more likely to treat Medicare patients who have more chronic and severe conditions, have been recently hospitalized or in an emergency department and are dually eligible for Medicare and Medicaid. These patients are more expensive to care for and rely on hospital outpatient departments for their increased healthcare needs.

Implementing site-neutral payment policies would be detrimental to access to care for patients across Michigan and the country. If reimbursement is slashed across the board, hospitals will be forced to reduce their costs, which will come in the form of reduced hospital beds, service lines or even potentially hospital closures. This plan for inadequate payment can be particularly harmful for hospitals serving a high percentage of vulnerable patients, including rural hospitals. When a hospital closes services due to site-neutral payment policy, they will close to everyone, not just people covered under Medicare.

I was recently honored to be appointed to the American Hospital Association Board of Trustees and this issue is clearly a key focus of their advocacy work on Capitol Hill. The MHA is joining that effort by advocating with Michigan’s members of Congress, and our message is unambiguous: comparing hospitals with other sites of care is not comparing apples and oranges – it’s comparing apples and space shuttles. More importantly, reducing healthcare costs can’t come at the expense of reduced access to care.

As always, I welcome your thoughts.

New Drug Linked to Overdose Deaths Across Michigan

The Michigan Department of Health and Human Services (MDHHS) is warning Michigan residents and healthcare providers about medetomidine, a new drug identified in overdose deaths across the state.

Medetomidine is a veterinary tranquilizer, similar to xylazine, that can cause adverse effects including slowed heart rate, low blood pressure and decreases in brain and spinal cord activity. It is not approved for use in people.

Three deaths in Michigan have been reported with involvement of medetomidine, all identified via the Swift Toxicology of Opioid Related Mortalities project at the Western Michigan University Homer Stryker M.D. School of Medicine, who began testing for medetomidine in January 2024. Deaths have occurred in Berrien, Ingham and Wayne counties. All three decedents also tested positive for fentanyl.

The usage of this drug brings concerns due to:

  • Medetomidine can cause central nervous system depression and death.
  • Like xylazine, medetomidine is not reversed by medications such as naloxone or Narcan.
  • Unlike xylazine, testing strips are not yet available to detect this particular drug.

Healthcare providers, local substance use disorder organizations and harm reduction agencies are urged to follow MDHHS recommendations.

The Michigan Poison & Drug Information Center provides details on the drug and shares that the effects of medetomidine are reportedly more potent, selective and longer acting than those associated with xylazine.  

Due to most hospital laboratories not having real time medetomidine toxicology testing, clinicians are urged to rely on clinical presentation, signs/symptoms, lab work and diagnostic results.

Members with questions may contact Gary Roth, DO, FACOS, FCCM, FACS or Amy Brown MSN, RN, NE-BC at the MHA.