MHASC Board Engages in Strategic Planning Retreat

The MHA Service Corporation (MHASC) board met Oct. 21 to discuss healthcare market strategies to identify, diversify and grow solutions for MHA members and clients. The board’s strategic planning retreat focused on creative ideation and brainstorming how the MHASC can support the key pillars of the MHA Strategic Action Plan (SAP): protecting patient access to care, workforce support, support for mental and behavioral health and creating healthy communities. Members are invited to register for the virtual member forum scheduled from 8:30 to 9:30 a.m. on Nov. 7 to learn more about the MHA 2025-26 SAP.

The MHASC featured SmarterDx as a new endorsed business partner that has developed a clinical AI platform to help hospitals and health systems analyze complete patient records and fully capture the value of care provided. Founded by physicians in 2020, its proprietary AI platform understands the nuances of clinical reasoning, enabling hospitals to stay true to the patient record for every discharge. By doing so, hospitals can recover earned revenue, enhance care quality metrics and optimize healthcare operations. Wayne Grodsky, chief commercial officer, SmarterDx, explored how its solutions can rapidly improve a hospital’s financial performance through advanced revenue cycle analysis.

The board also recognized outgoing member Marita Hattem-Schiffman, central region president, MyMichigan Health, for her upcoming retirement and many years of service in rural healthcare leadership.

The MHASC continues to work closely with its business solutions to address challenges and opportunities for MHA members to explore innovations to improve value and performance. Members with questions regarding the MHASC Board may contact Lindsay Peters at the MHA. Members with questions regarding the endorsed business partner program may contact Rob Wood at the MHA.

Strengthening Rural Healthcare Through Smarter Physician Recruitment

MHA Endorsed Business Partner AMN Healthcare recently released the Rural Physician Recruiting Challenges and Solutions white paper, produced by its Physician Solutions division (formerly Merritt Hawkins).

The resource identifies several approaches to address these challenges:

Recruiting Physicians to Rural Hospitals is More Challenging than Ever.

According to AMN Healthcare’s 2025 Review of Physician and Advanced Practitioner Recruiting Incentives, the average signing bonus for family medicine physicians has increased by 15% over the past year. This trend underscores the escalating competition for medical talent in underserved areas. For rural hospitals, the stakes are even higher. With limited resources and fewer candidates, attracting and retaining physicians requires innovative strategies.

Traditional Incentives Are No Longer Sufficient.

While competitive salaries and signing bonuses are important, they are no longer the primary drivers for physicians considering rural practice. A recent survey by AMN Healthcare revealed that 70% of physicians prioritize work-life balance and community engagement over financial incentives. This shift necessitates a reevaluation of recruitment strategies.

Building a Sustainable Workforce Requires a Multifaceted Approach.

Successful rural hospitals are adopting comprehensive recruitment strategies that include:

  • Community integration: Engaging physicians in local community activities to foster a sense of belonging.
  • Flexible work arrangements: Offering part-time or telemedicine options to accommodate lifestyle preferences.
  • Educational partnerships: Collaborating with medical schools to create residency programs tailored to rural healthcare needs.

By implementing these strategies, rural hospitals can strengthen recruitment efforts and improve retention.

Members seeking for more insights and detailed strategies may download the full white paper.

Members with questions may contact Ben Jones, regional vice president at AMN Healthcare. Members with questions about the MHA Endorsed Business Partner Program may contact Rob Wood at the MHA.

AMN Physician Incentive Survey Results

MHA Endorsed Business Partner AMN Healthcare recently released the 2025 Review of Physician and Advanced Practitioner Recruiting Incentives, produced by its Physician Solutions division (formerly Merritt Hawkins).

For 32 years, the Review has been a key source of data and insight regarding physician starting salaries, signing bonuses, relocation allowances and other recruiting incentives.

Members interested in a copy of the 2025 Review or those who would like to discuss their hospital’s current physician and APP recruiting needs, may reach out to Ben Jones, regional vice president at AMN.

Members seeking information about the MHA’s EBP program may contact Rob Wood at the MHA.

MHA EBP care.ai Shares Case Study on Virtual Care Expansion

MHA Endorsed Business Partner (EBP) care.ai recently shared an insightful case study on how a 22-bed virtual care pilot with Henry Ford Health (HFH) is expanding across 13-acute care hospitals, including a chief nursing informatics officer’s tips for finding success with inpatient virtual care projects. care.ai and SONIFI Health collaborated on creating a virtual care solution that fit HFH’s goals, with the versatility for added use cases and flexibility for growth and evolution.

This case study includes an inside look at:

  1. Guardrails put in place (and why) for piloting the virtual care project.
  2. Feedback collection from nurses and patients.
  3. Pilot outcomes and next steps.
  4. Tips for having a successful virtual care strategy.

The care.ai SmartCare Platform leverages always-aware ambient sensors and an AI-powered command center to manage and automate virtual care workflows. It provides additional support to on-site care team members so they can stay focused on what matters most—delivering patient-centered care. By integrating data and near real-time analytics, care.ai equips clinicians with the insights they need to make informed decisions at critical moments throughout the patient journey.

Members are encouraged to save the date for the MHA Keystone Center Patient Safety Organization (PSO) in-person safe table event Dec. 3, 2025, at the MHA Headquarters in Okemos. The safe table will focus on virtual care models with speakers from HFH. Safe tables are valuable opportunities for hospital team members to come together, share ideas with peers, engage in safety discussions and obtain advice to improve or eliminate harm. These events are unique in offering a legally protected, confidential environment for discussing sensitive topics.

Members who want to learn more may visit the care.ai profile page or contact Bruce Mehdizadeh, senior director of sales at care.ai. Members interested in solutions offered through the MHA EBP program may contact Rob Wood at the MHA.

 

News to Know – Aug. 11, 2025

MHA Endorsed Business Partner Vault Verify is hosting a live webinar on HR’s Growing Role in Data Protection from 1 to 2 p.m. ET Aug. 13. Human resources (HR) is crucial in protecting organizations from third-party data breaches, as they often manage outsourced programs that require access to sensitive employee information. It’s vital for HR professionals to stay aware of the risks associated with third-party data access to safeguard privacy rights effectively. Members with questions may contact Rob Wood at the MHA.

MHA Monday Report July 28, 2025

MHA Shares Recent Medicare and Medicaid Enrollment Analysis

The MHA recently updated its analysis of Medicaid and Medicare enrollment based on June 2025 data. The analysis includes program enrollment as a percentage of each county’s total population and the split between fee-for-service and …


Registration Open for 2025 Communications Retreat

Registration is open for the 2025 MHA Communications Retreat from 8 a.m. to 4 p.m. on Wednesday, Oct. 1 at the Henry Center for Executive Development in Lansing. The daylong event offers hospital communicators a …


New PwC Report Warns of Rising Hospital Costs and Mounting Financial Pressure on U.S. Healthcare System

The MHA is drawing attention to a new national report from PricewaterhouseCoopers (PwC) that outlines the severe financial challenges facing hospitals across the country that could soon jeopardize patient care …


MI AIM Hosting Regional Quality Improvement Training Sessions in the Fall

The Michigan Alliance for Innovation on Maternal Health (MI AIM) is inviting inpatient clinicians from birthing units across Michigan to its fall regional training sessions. The half-day trainings will be facilitated by maternal health experts …


Keckley Report

Gut Punches for Healthcare and Hospitals: The One Big Beautiful Bill Act and the CMS Proposed Rule

“The healthcare industry is still licking its wounds from $1 trillion in federal funding cuts included in the One Big Beautiful Bill Act (OBBBA) signed into law July 4. Adding insult to injury, the Center for Medicare and Medicaid services issued a 913-page proposed rule last Tuesday that includes unwelcome changes especially troublesome for hospitals i.e. adoption of site neutral payments, expansion of hospital price transparency requirements, reduction of inpatient-only services, acceleration of hospital 340B discount repayment obligations and more. …

The antipathy toward the healthcare industry among the public  and in Congress played a key role in passage of the OBBBA and regulatory changes likely to follow. Polls show three-fourths of likely voters want to see transformational change to healthcare and two-thirds think the industry is more concerned with its profit over their care: these views lend to hostile regulatory changes. The public and the majority of elected officials think the industry prioritizes protection of the status quo over obligations to serve communities and the greater good. The result: winners and losers in each sector, lack of continuity and interoperability, runaway costs and poor outcomes. No sector in healthcare stands as the surrogate for the health and wellbeing of the population. There are well-intended players in each sector who seek the moral high ground for healthcare, but their boards and leaders put short-term sustainability above long-term systemness and purpose. That void needs to be filled.”

Paul Keckley, July 20, 2025


New to KnowNews to Know

  • Join MHA Endorsed Business Partner CyberForce|Q for the in-person Coffee & Collab for Cybersecurity Leaders Aug. 19 from 9:30 – 11 a.m. ET at the MHA headquarters in Okemos.
  • MHA Endorsed Business Partner CorroHealth recently hosted the webinar Price Transparency in 2025: What’s Required, What’s Coming, What to do Now and a recording is now available on the CorroHealth On-Demand platform along with additional resources.

 

MHA in the News

The MHA received media coverage during the week of July 21 that focused on setting the record straight about the impacts of the One Big Beautiful Bill Act on hospitals. The Detroit News published …

News to Know – July 28, 2025

New to Know
  • New to KnowJoin MHA Endorsed Business Partner CyberForce|Q for the in-person Coffee & Collab for Cybersecurity Leaders Aug. 19 from 9:30 – 11 a.m. ET at the MHA headquarters in Okemos. This session will include insights from Mike Nowak, chief information security officer, MHA, with open dialogue, practical takeaways and shared best practices. The event has limited seating and members interested in cybersecurity trends are encouraged to register by Aug. 18. Members with questions may contact Rob Wood at the MHA.
  • MHA Endorsed Business Partner CorroHealth recently hosted the webinar Price Transparency in 2025: What’s Required, What’s Coming, What to do Now and a recording is now available on the CorroHealth On-Demand platform along with additional resources. CorroHealth On-Demand is a valuable resource to go in-depth with expert clinicians and analysts to get leading industry insights. CorroHealth provides a single source solution for revenue cycle management across CDI, Coding, Chargemaster and Market Based Pricing, AR, Denials and regulatory compliance with Price Transparency. Learn more at the CorroHealth profile page or contact Nick Tingle, director, revenue cycle solutions, CorroHealth. Members with questions may contact Rob Wood at the MHA.

MHA Monday Report July 21, 2025

CMS Releases Medicare 2026 Outpatient Prospective Payment System Proposed Rule

The Centers for Medicare & Medicaid Services (CMS) recently released a proposed rule to update the Medicare fee-for-service outpatient prospective payment system effective Jan. 1, 2026. The proposed rule: Provides a net 0.9% increase …


On Demand Webinar: Balancing the Complexities of the Healthcare Workforce in Rural Markets

MHA Endorsed Business Partner AMN Healthcare recently hosted the webinar Balancing the Complexities of the Healthcare Workforce in Rural Markets. Speakers  John Higgins, vice president of talent management, Essentia Health, …


Vaccination Resources Available for Healthcare Providers

The MHA remains committed to supporting vaccination efforts across the state by providing healthcare professionals with timely resources, updated guidance and tools to strengthen public health outreach. The state of Michigan has reported 18 measles …


MDHHS Proposes Policy Changes to Streamline Mental Health Assessments for Youth

The Michigan Department of Health and Human Services (MDHHS) recently released a proposed policy to revise the Michigan Child and Adolescent Needs and Strengths (MichiCANS) screening tool for individuals under age 21. The policy aims …


Latest AHA Trustee Insights Examines The Boards Role in Workforce Strategy

The July edition of Trustee Insights, the monthly digital package from the American Hospital Association (AHA), highlights board-level strategies for advancing leadership development, governance structure, care transformation and the use of AI in healthcare data analysis. …


Keckley Report

AMA, AHA Board Meetings this week: Shared Concerns, Divergent Positioning

“This week, two boards with much on the line in U.S. healthcare will convene:

  • The American Medical Association (AMA) Board of Trustees will meet in San Diego.
  • The American Hospital Association (AHA) Board of Trustees will meet in Nashville.

Media scrutiny: Media attention to physicians and hospitals is significant and increasing. Winning the hearts and minds of populations is complicated and expensive. Polling suggests the public trusts physicians, nurses and pharmacists more than hospitals, insurers and drug companies but concerns about affordability and institutional mistrust are mounting for all.”

Paul Keckley, July 13, 2025


MHA in the News

The MHA continued to receive media coverage during the week of July 14 about the impacts of the federal budget reconciliation bill, officially referred to as the One Big Beautiful Big Act (OBBBA). Coverage includes …

On Demand Webinar: Balancing the Complexities of the Healthcare Workforce in Rural Markets

MHA Endorsed Business Partner AMN Healthcare recently hosted the webinar Balancing the Complexities of the Healthcare Workforce in Rural Markets. Speakers  John Higgins, vice president of talent management, Essentia Health, and Steven Endsley, vice president of workforce solutions, AMN Healthcare, provided valuable insights on solving workforce challenges and innovative talent strategies. The webinar highlighted effective approaches to talent acquisition, retention and workforce transformation in rural healthcare settings and beyond. The webinar recording is now available to review on demand.

Key takeaways include:

  • Insights on rural and urban healthcare workforce market dynamics.
  • Shaping adaptive workforces with development and flexible workforce pools.
  • Having union labor partners to drive innovation and implement workforce development activities.
  • Best practices and specific-use cases at Essentia Health, including retention strategies and talent acquisition innovations, such as artificial intelligence.

Additional resources from AMN Healthcare include an overview of AMN Workforce Solutions and a client success story describing how its data‑driven technology suite drives cost savings and transforms staffing operations.

For more information, visit the AMN Healthcare page or contact Steven Endsley, vice president of workforce solutions at AMN Healthcare. Members with questions may visit the MHA Business Services page or contact Rob Wood at the MHA.

MHA Monday Report July 14, 2025

Medical Debt Legislation Introduced, Maternal and Behavioral Health Bills Clear Senate

Legislation addressing medical debt was introduced in the Michigan State Senate June 26. The bipartisan three-bill package, Senate Bills 449, 450 and 451, codify the existence of hospital financial assistance programs, create new …


MHA Service Corporation Highlights Security Technology Solutions and Action Plan Priorities

The MHA Service Corporation board held its final meeting of the 2024-2025 program year focused on supporting the MHA Strategic Action Plan priorities of protecting access, workforce support, strengthening cybercrime and cybersecurity policy, mental …


CMS Releases Home Health PPS Proposed Rule

The Centers for Medicare and Medicaid Services (CMS) recently released a proposed rule updating the home health prospective payment system (PPS) for calendar year 2026. Highlights of the proposed rule include: A 6% …


Deadline Approaching to Qualify for MDHHS Maternal Health Quality Payments

Birthing hospitals pursuing the 2025 Michigan Department of Health and Human Services (MDHHS) Maternal Health Quality Payments must meet all requirements by July 31 to receive payments. Eligibility requirements include full participation in the Michigan …


Free Substance Use Disorder Technical Assistance Available

The Michigan Opioid Partnership is offering free, tailored technical assistance to help Michigan hospitals and healthcare providers improve care for patients with substance use disorders, whether they are implementing new protocols or strengthening existing …


Virtual Maternal Health Quality Improvement Courses Available

The Michigan Alliance for Innovation on Maternal Health (MI AIM) is offering virtual modules to support maternal health quality improvement efforts. All obstetric team members at MI AIM participating birthing hospitals are encouraged to complete …


MHA Shares State Impacts and Insights at Regional 340B Roundtable

MHA staff attended the Regional 340B Roundtable July 8 in Florence, IN to join colleagues from the Indiana Hospital Association, Ohio Hospital Association, Kentucky Hospital Association and endorsed business partner, SunRx, to share best practices for successful 340B administration and …


MHA Releases Executive Summary of Final LARA Rules for Osteopathic Medicine and Surgery

The MHA recently released an executive summary regarding administrative rules finalized by the Michigan Department of Licensing and Regulatory Affairs (LARA), updating licensing and practice standards for osteopathic medicine and surgery in Michigan. The rules, …


MHA Rounds image of Brian PetersMHA CEO Report — A Year of Progress and Purpose

With another program year behind us, the MHA Annual Meeting served as a powerful reminder of our shared mission to advance the health and well-being of Michigan’s patients and communities. Despite an evolving political landscape, we’ve made meaningful progress and are moving …


Keckley Report

Special Edition: Lessons from the ACA applicable to the Big Beautiful Bill

“One Big Beautiful Bill Act (OBBBA) passed both houses of Congress by the thinnest of margins and was signed into law by President Trump last Thursday. It is the most significant legislation for U.S. healthcare since the Patient Protection and Affordable Care Act (ACA) signed into law by President Obama March 23, 2010. …

It’s too soon to know what the results will be for OBBBA. Many fear it will cause irreparable damage to the safety net—public health programs, rural and safety net hospitals, nursing homes and others that serve lower-income and disabled populations. Some see it as a necessary reset asserting waste, fraud and abuse in healthcare has been allowed to fester, harming those in bona-fide need and keeping resources in healthcare better used elsewhere.

What’s known for sure is that opinions about the OBBBA will change as it’s implemented over the next four years. How states address work requirements and implementation will be central to its success.  And executive orders, administrative actions, court decisions and market conditions will alter its trajectory—especially economic conditions at home.”

Paul Keckley, July 6, 2025


New to KnowNews to Know

MHA Endorsed Business Partner CorroHealth, is hosting the webinar Price Transparency in 2025: What’s Required, What’s Coming, What to do Now, for MHA members from 2 to 3 p.m. ET July 16.


MHA in the News

The MHA received media coverage during the weeks of June 30 and July 7 on Medicaid cuts included in the federal budget reconciliation bill. MHA CEO Brian Peters and MHA Executive Vice President Laura Appel …