Tag: University of Michigan Health

MHA Board of Trustees Considers Election Impact and Association Priorities

Member News, Top Issues - Healthcare

The MHA Board of Trustees began its Nov. 13 meeting with a review of the results from the federal election and its potential impact on key association priorities, led by Carlos Jackson and Mike Goodman with Washington D.C.-based Cornerstone Government Affairs.

The board also received a state election update and discussed the association’s advocacy strategy during lame duck, which is expected to be active due to the shift in party leadership next year from Democratic to Republican control in the Michigan House of Representatives. Opposition to government-mandated staffing ratios, preservation of Michigan’s medical liability law and protecting the 340B drug pricing program remain strong priorities during the remainder of the current session and for the year ahead.

The board reviewed and discussed the MHA 2024-2025 Strategic Action Plan, which sets the association’s priorities for the year and highlights areas needing long-term focus from the MHA and the hospital community. The plan is organized into five key pillars this year:

  • Workforce support
  • Protecting access
  • Support for mental and behavioral health
  • Creating healthy communities
  • Strengthening cybercrime/cybersecurity policy

Board member David Miller, MD, president, University of Michigan Health, executive vice dean for Clinical Affairs, UM Medical School and professor of Urology, University of Michigan Health, provided a safety story that illustrated the important role leaders play in setting an example and in modeling a culture of safety within an organization.

The board concluded with board task force reports, MHA Keystone Center and MHA Service Corporation reports, regional hospital council reports, an AHA report and an update from MHA CEO Brian Peters.

Members with questions about the actions of the MHA Board of Trustees may contact Amy Barkholz at the MHA.

Public Relations Professionals Gather at MHA Communications Retreat

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MHA Events
Sue Tetzlaff, co-founder, Capstone Leadership Solutions; Emily R. Sexton, communications coordinator, Holland Hospital; Hannan Deep, director of strategic communications operations, Henry Ford Health; and Lauren Zakalik, director, public & media relations strategy, Henry Ford Health, during a panel discussion. 

The 2024 MHA Communications Retreat brought together nearly 100 communications, marketing and public relations professionals from MHA-member facilities May 7 to network and learn from peers across the state. Topics on the agenda included artificial intelligence (AI), behavioral health, the healthcare workforce and internal communications.

The event began with several speakers presenting on how they are using communications tools to assist in reacting to the behavioral health crisis. Speakers included Kara Gavin, lead public relations representative, Michigan Medicine; and research & policy media relations manager, U-M Institute for Healthcare Policy and Innovation; Jim Rose, director of marketing and communications, Pine Rest Christian Mental Health services; Dallas Rau, executive director, Great Lakes Bay Region Mental Health Partnership; and Tera Szeliga, director of marketing, communications and Institute for Leaders, Great Lakes Bay Regional Alliance.

A panel discussion was conducted discussing communications strategies to address the healthcare workforce and the importance of engaging with government relations and advocacy efforts. Angela Minicuci, APR, partner, Martin Waymire, moderated the panel comprised of Laura Appel, executive vice president of government relations and public policy, MHA, and Megan Brown, chief marketing and communications officer, Munson Healthcare. MHA CEO Brian Peters followed the panel with an update on the MHA strategic action priorities.

AI industry experts Joshua Wilda, chief digital and information officer, University of Michigan Health – Regional Network; and Tony Lambert chief technology officer, TechSmith, presented on the AI trends in healthcare and hospitals and how its impacting communications and marketing.

The event concluded with a topic focused on internal communications strategies hospitals can implement to celebrate their workforce and tactics they can use to address employee morale, support recruiting and improve brand perception. Each speaker shared strategies for different sized hospitals. Those speakers included Sue Tetzlaff, co-founder, Capstone Leadership Solutions; Emily R. Sexton, communications coordinator, Holland Hospital; Hannan Deep, director of strategic communications operations, Henry Ford Health; and Lauren Zakalik, director, public & media relations strategy, Henry Ford Health.

The event was sponsored by Martin Waymire and MHA Data Services, who attended the event and provided resources about their products and services. Photos from the event are available on the MHA Facebook page. For more information and resources from the event, contact John Karasinski at the MHA.