Every year, National Hospital Week serves as an opportunity to highlight hospitals, health systems, healthcare workers and the innovative ways they are supporting and connected to the community. For 2022, the MHA celebrated by showcasing member hospital and health system staff across social media channels. Each day of the week, short videos featured staff from across the state — nurses, volunteers, technicians, etc. — sharing what they love about working in healthcare.
The videos aligned with the American Hospital Association’s #WeAreHealthcare efforts, offering a more local perspective from caregivers who have taken on unimaginable challenges and risen to the occasion repeatedly over the course of the pandemic. Submissions came from healthcare workers across the state, including staff from Beaumont Health, Henry Ford Health, Hurley Medical Center, Pine Rest Christian Mental Health Services and Sparrow Health System.
The videos totaled more than 40,000 impressions (the number of times content was seen) and more than 1,500 engagements across Facebook, Twitter and Instagram. Questions about the MHA’s 2022 National Hospital Week campaign should be directed to Lucy Ciaramitaro at the MHA.