Healthcare’s Big Problem: Public Support
“National media with few exceptions cover healthcare incompletely and inconsistently. In-depth coverage is rare. Investigative reporting is pre-wired toward misdeeds and corporate greed. Local media is equally inclined but budget limitations limit local coverage.
And social media are all over the place: misinformation, inadequate verification/validation of primary sources, and bias are systemic
I believe the U.S. health system’s loss of trust and confidence is a direct result of its inadequacy in communicating. That’s not to say it hasn’t tried but it’s strategies and tactics have failed for obvious reasons …
The future of the U.S. health system is uncertain. It faces huge barriers to sustaining its ‘too big to fail’ big brands. Its biggest hurdle will be public support. …”
Paul Keckley, Aug. 16, 2026