The MHA’s MI Hospital Careers campaign was recognized for two awards May 23 at the 2024 Central Michigan Public Relations Society of America’s (CMPRSA) PACE Awards ceremony. The campaign received two first-place Pinnacle Awards in the categories of Social Mediums Tactic and Website Tactic.
The awards were presented to Martin Waymire, the MHA’s public relations partner whose team worked with the MHA communications team to bring the campaign to life.
The MI Hospital Careers campaign launched June 2023 to expand interest in health careers in Michigan. The campaign targets students in high school and college, as well as working professionals looking for a rewarding career.
The PACE Awards are mid-Michigan’s highest honor of public relations activities and are awarded annually to practitioners who, in the judgment of their (out-of-state) peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.
To learn more about the MI Hospital Careers Campaign, members may contact Katelin Wiersma at the MHA.