Healthcare communicators and marketers from hospitals and health systems across Michigan gathered Oct. 21 in East Lansing for the 2026 MHA Communications Retreat. The daylong event focused on building trust, strengthening reputation, advancing storytelling and exploring emerging technologies shaping healthcare communications.
MHA CEO Brian Peters opened the retreat with an update on state and federal healthcare priorities and encouraged attendees to continue elevating the hospital story through strategic communications and advocacy.
Healthcare communications, marketing and public affairs professionals from hospitals and health systems across Michigan participate in the 2026 MHA Communications Retreat in East Lansing on Oct. 21.
A panel moderated by Robert Moll of People Results explored ways to foster trust with employees and communities. Communicators from Henry Ford Health, Munson Healthcare and General Motors shared approaches to employee engagement, transparent communication and stronger stakeholder relationships.
During a session called “One Cool Thing,” nine member hospitals shared a brief presentation of creative campaigns, communication successes and innovative ideas that other event attendees can adapt for their organizations.
Attendees also received an update on the MHA’s Always Caring, Always Advancing campaign, including progress since its launch and opportunities for member organizations to use campaign resources highlighting the positive impact hospitals have on patients and communities across Michigan.
Michelle Kamrath Fields, CEO of AI Mentors, led an interactive workshop on artificial intelligence and Microsoft Copilot. Designed to help communications and marketing professionals improve efficiency, creativity and strategic planning.
The retreat concluded with a panel on branding and strategic communications in a challenging public environment. Communications leaders from Corewell Health, Mary Free Bed Rehabilitation Hospital, Scheurer Health and Michigan Medicine discussed reputation management, brand stewardship and strategies for maintaining trust amid ongoing healthcare industry challenges.
The MHA thanks the speakers, presenters, sponsors and attendees who made the 2026 Communications Retreat an engaging opportunity for professional development, peer learning and collaboration. Retreat materials and resources will be shared with attendees.
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