The COVID-19 pandemic and the rapidly changing competitive environment are making the consumer digital experience a higher priority for healthcare marketers than ever before. With budgets rebounding and marketers accelerating efforts in personalization, healthcare marketers must invest in new insights to stay competitive.
The MHA Health Foundation webinar The Current State of Digital Marketing in Healthcare will review how the COVID-19 pandemic shifted digital marketing priorities, investments and more.
The webinar is scheduled from 11:30 a.m. to 12:30 p.m. ET March 2, and members can register for a connection fee of $200 per hospital/entity. This pricing does not include systemwide hospitals. Members with questions should contact Erica Leyko at the MHA.
The number of hospitalizations in Michigan due to confirmed and suspected cases of COVID-19 was the lowest since early November during the week of Jan. 31. However, with 2,882 adults and 70 children hospitalized Feb. 4 with confirmed and suspected COVID-19, some facilities in the state continue to be …
The Centers for Medicare & Medicaid Services is developing an initiative that will provide free access to eight over-the-counter COVID-19 tests per month for Medicare beneficiaries. The initiative will apply to individuals enrolled in both traditional Medicare and Medicare Advantage plans. The new initiative …
The MHA had hoped for an in-person Breakthrough event Feb. 17 and 18 but, based on the current environment, the event will be offered in a virtual format from 1 to 3 p.m. Feb. 17 on the Zoom platform. …
Access to affordable, safe, stable housing is well documented as a strong factor in health. The critical shortage of affordable housing directly affects communities and patients, contributing to repeat emergency room visits and hospital admissions. These patients also tend to have limited resources for …
The 2021 winners of the MHA’s Ludwig Community Benefit Award showcase the wide range of programs Michigan hospitals provide to benefit those in their local areas and beyond. The award is presented annually to recognize MHA-member healthcare organizations that demonstrate …
The COVID-19 pandemic and the rapidly changing competitive environment are making the consumer digital experience a higher priority for healthcare marketers than ever before. With budgets rebounding and marketers accelerating efforts in personalization, healthcare marketers must invest in new …
The Keckley Report
The Resilience of the Health System: Not Enough
“The healthcare industry is resilient—’the capacity to recover quickly from difficulties; toughness.’ It responds well to immediate problems like the pandemic and health emergencies. It enjoys well-deserved accolades for its selfless workforce and acts of heroism. But long-term solutions to the widely recognized systemic flaws in our system escape its attention …”
Due to weather-related cancellations, the Michigan Legislature did not meet Feb. 2 and 3 and no action was taken on healthcare-related bills.
Myers and Stauffer LC, Michigan’s contractor for the federally mandated Medicaid disproportionate share hospital audits, will host an educational webinar at 10:30 a.m. EST Feb. 15 to assist members with the upcoming 2019 Medicaid DSH audits.
As part of a series from the MHA Endorsed Business Partner program, the webinar Manufacturer Mandates and Claims Capture will be hosted with SUNRx from 2 to 3 p.m. EST Feb. 15.
The MHA responded to several media requests the week of Jan. 31 that focused on the history of hospital mergers and acquisitions in Michigan and the current outlook for hospitals regarding COVID-19.
The COVID-19 pandemic and the rapidly changing competitive environment are making the consumer digital experience a higher priority for healthcare marketers than ever before. With budgets rebounding and marketers accelerating efforts in personalization, healthcare marketers must invest in new insights to stay competitive.
The MHA Health Foundation webinar The Current State of Digital Marketing in Healthcare will review how the COVID-19 pandemic shifted digital marketing priorities, investments and more.
The webinar is scheduled from 11:30 a.m. to 12:30 p.m. ET March 2, and members can register for a connection fee of $200 per hospital/entity. This pricing does not include systemwide hospitals. Members with questions should contact Erica Leyko at the MHA.
MHA CEO Report — The Time is Now for Health Equity