Breakthrough: Connect. Learn. Lead.

Breakthrough: Connect. Learn. Lead.

Feb. 27 & 28, 2020 | Grand Traverse Resort and Spa | Registration 

Breakthrough is an experience that inspires and mobilizes you to pursue real change. In 2020, healthcare executives, senior leaders and trustees will discuss healthcare transformation and the critical importance of health and well-being in achieving better outcomes and less cost.

Breakthrough app displayed on phonesDownload the Mobile Meeting App

The MHA’s mobile meeting app is now available for Breakthrough attendees. The app serves as a timesaving resource for all major MHA membership meetings and can be accessed online or downloaded to mobile devices on the iTunes App Store and the Google App Store. Past MHA Events app users will need to access Breakthrough information by tapping “Switch Event” in the menu, and users may need to verify their accounts via an emailed authentication code.


Thursday, Feb. 27

Noon – 1 p.m.
Doors open & Registration

1 - 2 p.m.
Keynote session – A Survivor’s Guide to Trauma, presented by Shenandoah Chefalo

2 - 2:45 p.m.
The Complex Support Needs of Behavioral Health and Substance Use Disorder

  • The role of trauma-informed care and its impact
  • Evidence-based interventions that reduce opioid addiction and abuse

2:45 - 3:15 p.m.

3:15 - 4 p.m.
The Emerging Movement for Healthier Communities

  • A Scheurer Thing: Better Health, Better Life
  • MidMichigan Health: Building Affinity within the Local Market

4 - 5 p.m.
Rock, Roll & Laugh Your Way to the Top, presented by Greg Schwem

5 p.m.

5 – 7 p.m.
Networking reception


Friday, Feb. 28

7:30 - 8:30 a.m.
Continental breakfast and MHA briefing

8:30 - 10 a.m.
Panel session and discussion
Healthcare in the Heartland: Transforming Rural Healthcare

  • Panelists include members of the Tennessee Department of Economic and Community Development, the Tennessee Hospital Association, and rural providers

10 - 10:30 a.m.

10:30 a.m. - 12:15 p.m.
Town Hall on Michigan’s Rural Healthcare Strategy

12:15 p.m.

Related Events

CEO Dinner

The CEO dinner allows CEOs the opportunity to informally discuss issues with Brian Peters, MHA CEO, and Sam R. Watson, senior vice president, MHA Field Engagement. Seating is limited and reservations will be secured on a first-come, first-served basis. The dinner will be held the evening prior to the conference, from 6:30 to 8:30 p.m. Feb. 26, in the Aerie restaurant at the resort. Please RSVP no later than Feb. 12 to Erica Leyko at the MHA, indicating the CEO’s name and organization. Questions about the dinner can be directed to Erin Steward at the MHA.

Conference Specifics

MHA-member and Sponsor Registration Fees

On or before Jan. 31: $500 per person

After Jan. 31: $545 per person

Guest Fee: $75 per person

Registration and Confirmation: Registration is available online via the MHA Member Portal. Credit card payment is required to complete registration. Confirmation of your registration will be sent automatically via the MHA Member Portal. Contact Erica Leyko at (517) 323-3443 if you have not received confirmation or have any questions. 

Group Discount: Send a third member of your team to Breakthrough for free! For every two paid registrants from the same facility, a hospital may send a third team member at no cost (does not apply across hospitals in a system). If you are registering more than two people, enter "2020BTDiscount" in the promo code box during registration to receive a complimentary registration. For assistance, contact Erica Leyko at the MHA at (517) 323-3443.

Venue and Overnight Rooms: Lodging is available at a discounted rate at the Grand Traverse Resort and Spa for this event. Overnight room rates of $124 for hotel guest rooms and $154 for tower guest rooms have been secured for MHA Breakthrough attendees (rooms are subject to state and local taxes and resort fee). Room rates can be honored before and after the conference, based on availability. Room reservations can be made on the resort's website. Enter code “MHA2020” on the “Book Here” button at the top of the homepage. You may also call (800) 968-7352 to make a reservation. Mention the code “MHA2020” to receive the discounted rate. After the cut-off date of Feb. 3, room reservations and rates will be confirmed based on availability.

Spouse/Guest Fee: Guests who are not employees, governing board members, or medical staff of registering organizations are welcome to attend the meeting and networking functions for $75.

Attendance Policy: Attendance at MHA Health Foundation conferences is open to MHA members, conference sponsors and invited guests only. Please contact Sam R. Watson, senior vice president, Field Engagement, with questions regarding membership. MHA name badges must be worn for admittance to all conference events. Breakthrough is funded entirely by registration fees and is not supported by MHA dues.

Cancellation Policy: Fifty percent of the registration fee will be credited to the card used for registration payment if notice is given by Feb. 18, 2020. No refund will be issued after this time. Registrants may send an alternate.

Winter Weather Policy: Very rarely has the MHA canceled a conference due to inclement weather, but severe weather conditions can prevent registrants from attending a conference. If the MHA conference is not canceled, it is our policy to offer a voucher worth 50 percent of the paid registration fee to those who submit a request in writing. The voucher can be used toward payment at a future MHA conference by the individual who could not attend.

Special Needs: If you have any special needs or concerns regarding program site access, dietary restrictions, or your participation in the program, call Erica Leyko at the MHA at (517) 323-3443. Inquiring in advance will enhance our ability to respond to your individual needs!

Conference Attire: Business casual dress is appropriate for the conference. Please dress in layers, as the room temperature may vary.

Continuing Education Credits: By attending Breakthrough offered by the Michigan Health & Hospital Association, participants may earn up to 6 ACHE Qualified Education Hours toward initial certification or recertification of the Fellow of the American College of Healthcare Executives (FACHE) designation.

This event may be photographed, videotaped, or shared via social media or other promotional platforms. Your attendance will indicate your consent for the use of such images, video and written content about the event for educational and/or promotional purposes.

Faculty and Speakers

Stephanie Boynton is the CEO of Erlanger Bledsoe and Sequatchie Valley Emergency Department. Erlanger Bledsoe is a 25-bed critical access hospital in Pikeville, TN. Boynton is a Fellow of the American College Healthcare Executives and is serving as vice chairman of the Tennessee Hospital Association Small and Rural Constituency. 

Shenandoah Chefalo was one of the nearly 400,000 children who are in the foster care system each day in the United States. A foster child most of her pre-adult life, Chefalo learned to deal with disappointment, discomfort and adversity. Chefalo wrote Garbage Bag Suitcase to share the grim realities of a traumatic childhood and, through her training organization, offers grassroots solutions that can change the lives of children and the landscape of vulnerable populations. 

Sarah Gaskell is an associate director on Guidehouse's Healthcare Strategy team (formerly Navigant), where she advises payer and provider clients in the United States and abroad on market entry and growth strategy.

Marita Hattem-Schiffman is president of MidMichigan Medical Center - Gratiot and MidMichigan Medical Center - Mt. Pleasant. Previously, she was with Aspirus Inc. in Wausau, WI, where she was senior vice president of provider relations and service lines.

Bill Jolley has more than 25 years of experience in healthcare, public administration and community development. He is senior vice president for rural health issues at the Tennessee Hospital Association and executive director of the Tennessee Center for Health Workforce Development, a subsidiary of the association. He previously served as director of Tennessee’s Office of Rural Health and Health Access.

Terry Lerash has worked in the healthcare industry since 1981, holding positions ranging from director of nursing to CEO. Lerash is currently the President and CEO of Scheurer Hospital, which operates a hospital, multiple physician clinics, pharmacies, a wellness center, and senior living facilities in Michigan’s Thumb region.

Logan McCoy serves as special projects director for the Tennessee Department of Economic and Community Development. He oversees many rural initiatives, including a federal grant program focused on rural economic development in the Appalachian Region and the statewide Rural Hospital Transformation Program.

Beth Oberhaus is clinical operations director for the Wexford/Crawford Physician Hospital Organization in Cadillac and is a collaborative partner in population health strategies. Her focus is on improved coordination across the health continuum, social determinants of health and using technology to improve the health of rural communities.

Jeff Provenzano has 18 years of experience as a hospital vice president of finance/chief financial officer. He has been with MidMichigan Health for seven years, where he is responsible for the financial outcomes at four medical centers. Provenzano earned a Bachelor of Arts degree from the University of Michigan and an MBA from Roosevelt University.

Greg Schwem’s comedic take on the 21st century workplace and work-life balance has landed him on SIRIUS Radio, FOX News, Comedy Central and the pages of Parents Magazine. Schwem is an author, nationally syndicated humor columnist and award-winning greeting card writer, and has shared the concert stage with Celine Dion, Jay Leno and Keith Urban.

James Whelan, MD, is a primary care physician, partner and medical director at Cadillac Family Physicians. Whelan leads the population health initiatives for Munson Healthcare in Traverse City.

Register now for Breakthrough! Contact us for more information. 

This event may be photographed and/or videotaped. Your attendance will indicate your consent for the use of such photographs or videotapes for educational and/or promotional purposes.


Platinum Sponsors

Alliance HNI logo

Coverys logo

MRPO - Helping Healthcare Get Better

Gold Sponsors

Blue Cross Blue Shield of Michigan

Novo Nordisk

Silver Sponsors


Kitch Attorneys & Counselors

Bronze Sponsors

MANA logo

MHA Service Corp

Sound Physicians


Thank you to our sponsors for their support of Breakthrough. 

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