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The MHA incorporates social media to bolster the efforts of its traditional grassroots advocacy tools (earned media, Hospitals-ACT, etc.). The MHA's social media efforts include the use of three key websites that allow and encourage two-way conversation among the MHA, Michigan hospitals, physicians, nursing homes, other providers, patients, the uninsured, and other members of the general public. The three sites are: YouTube, Facebook and Twitter. Below you will find descriptions of and directions to each of these sites, where members are encouraged to explore and participate.
YouTube: YouTube
is a website that allows visitors to post videos of
themselves or others for viewing by the general public.
Visitors may also create their own "channels" where a larger
quantity of related videos can be housed. The MHA created
the "MIHospitalAssoc" YouTube channel to present
videos of Medicaid patients, the uninsured, health care
providers and the general public telling their stories and
voicing their concerns about the future of health care in
Michigan.
View the MHA YouTube channel by visiting
www.youtube.com/user/mihospitalassoc.
Facebook: Facebook is a social networking site that allows individuals, businesses and other organizations to develop profiles or pages to share information and media with others. The MHA Facebook page is continuously updated with news, videos and more. Facebook will allow the MHA to send updates directly to the pages'
"fans" and will direct more traffic to the Hospitals-ACT legislative action center. Some key features of Facebook to remember:
Twitter: Twitter is a social networking site that operates like a micro-blogging service. Users create brief (maximum 140 characters)
"tweets" containing eye-catching headlines, news updates and more to link viewers to a source of additional information (blog, news article, etc.). The "MIHospitalAssoc" Twitter page features links, breaking news and other important health care information.
For a list of Michigan hospitals' social media sites, please click here. If you
have any questions regarding the MHA's social media initiatives, please contact Ruthanne Sudderth or
Tracey Shepard. |
